Blog
Playbooks on Answer Engine Optimization, AI search, and SEO.
How to Write Content That AI Search Cites
A practical guide to writing content that AI engines like ChatGPT, Perplexity, and Gemini extract, quote, and cite in their answers.
How to Check If ChatGPT Recommends Your Brand
A step-by-step method to test whether ChatGPT, Perplexity, and other AI engines mention and cite your brand, plus what to track over time.
Schema Markup for AI Search: A Practical Guide
Which schema types actually help AI engines read and cite your pages, and exactly how to add structured data that moves the needle in 2026.
AEO vs GEO vs SEO: The Difference, Explained
AEO, GEO, and SEO each optimize for a different surface. Here is what each term means, where they overlap, and which one your brand actually needs.
What Is llms.txt (and Does It Actually Work)?
llms.txt is a plain-text file that maps your most important content for AI models. What it is, what goes in it, whether it works, and how to add one.
Why Isn't My Brand Showing Up in AI Search?
Brand missing from ChatGPT, Perplexity, and Gemini? Here are the common causes, a diagnostic flow, and the exact fix for each one.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is getting your brand surfaced and cited in AI answers. Here is what GEO means, how it relates to AEO and SEO, and how to do it.
How to Show Up in Perplexity: A Practical Guide
Perplexity cites its sources on every answer. Here is the step-by-step way to become one of them, from retrievability to freshness to earned citations.
How to Show Up in Google Gemini
Gemini grounds its answers in Google Search, so showing up means strong SEO, clean structured data, and a consistent entity, plus AEO on top.
Google AI Overviews: How to Show Up in Them
How Google AI Overviews work, how Google picks the sources it cites, and the concrete steps to get your brand featured in the AI answer box.
Does SEO Still Matter in the Age of AI Search?
SEO is not dead. Its job changed. It is now the eligibility layer AEO builds on. Here is what still matters, what is new, and how to run both.
Best AEO Tools for Tracking Your Brand in AI Search (2026)
The best Answer Engine Optimization tools for tracking how often ChatGPT, Perplexity, and Gemini cite your brand, compared on real 2026 pricing, engine coverage, and what each one is actually for.
What Is Answer Engine Optimization? A 2026 Guide
A clear definition of Answer Engine Optimization (AEO): how it works, how it differs from SEO, and how to get your brand cited by ChatGPT, Perplexity, and Gemini.
How to Rank in ChatGPT: The 2026 Playbook
A practical, data-backed playbook for getting your brand retrieved, trusted, and cited by ChatGPT and the other AI answer engines, with original citation-source data from live brand tracking.
AEO vs SEO: What's the Difference and Why It Matters in 2026
AEO earns a citation inside an AI answer; SEO earns a ranked link. Here is how they differ, where they overlap, and why most brands need both.