The short answer
Our rating: 4 out of 5.
Peec AI is the AEO tracking software we would recommend to most agencies and serious in-house teams, and we say that as daily users: AEO Labs runs its client AI-visibility tracking on Peec, every day, across multiple brands in unrelated verticals. It tracks your prompt set across the AI engines you select (base plans include 3 models of your choice from ChatGPT, Google AI Mode, AI Overviews, Copilot, Perplexity, and Gemini), reports visibility, position, and sentiment, benchmarks you against competitors, and, critically, shows the source domains behind the answers. Self-serve plans run $95 to $495/mo, agency plans $245 to $795/mo on a credit model, and every paid plan includes unlimited seats.
The honest caveats: prompt limits per tier mean you must scope your prompt set before choosing a plan, costs scale with prompt count, and engines beyond your included 3 are paid add-ons as of September 2026, so a sprawling tracking setup gets expensive. None of that is unusual for the category, but plan for it. For where Peec sits among every option, see our full guide to the best AEO tools.
What Peec AI does
Peec AI is an AEO platform, sometimes called an AEO rank tracker or AI visibility tool. You give it a set of prompts, the real questions buyers ask AI assistants in your category, and it runs those prompts across the major answer engines on a daily schedule. For every prompt and engine, it records whether your brand was mentioned, where you appeared in the answer, how the answer characterized you, and which source URLs the engine cited to build its response.
In practice, the day-to-day workflow looks like this for us. Each client brand lives in its own project with its own prompt set, competitor list, and engine coverage. Every morning the dashboard has fresh runs across the engines we track. The views we live in:
- Visibility over time. The share of tracked prompts where the brand appears, per engine, trended daily. This is the headline scoreboard for an Answer Engine Optimization program, and it is the chart that goes in every client report.
- Position and sentiment. Not just whether the brand shows up, but where in the answer it lands and whether the framing is positive, neutral, or negative. A brand mentioned fifth in a lukewarm aside is a different problem from a brand that is absent.
- Competitor benchmarking. The same prompts, scored for every competitor you list. When a client asks "who is winning our category in ChatGPT," the answer is one screen.
- Source-domain reports. The domains the engines actually cited to construct their answers, ranked by frequency. This is the report we use most, for reasons the next section makes clear.
Because it is prompt-based rather than keyword-based, the quality of your tracking depends on the quality of your prompt set. Garbage prompts produce a confident dashboard about nothing. Build prompts around genuine buyer questions and purchase intent, and the data becomes the operating system for the whole program. If you have never checked your baseline, our walkthrough on how to check if ChatGPT recommends your brand is the manual version of what Peec automates.
Peec AI pricing (2026)
Peec runs two pricing tracks: brand plans sized by tracked prompts, and agency plans built on a usage-based credit model that stretches across multiple brands. Treat the numbers below as a September 2026 snapshot and confirm with Peec before buying, because pricing in this category moves quickly.
| Plan | Price | Capacity | Track |
|---|---|---|---|
| Starter | $95/mo | 50 prompts | Brand |
| Pro | $245/mo | 150 prompts | Brand |
| Advanced | $495/mo | 350 prompts | Brand |
| Essential | $245/mo | 10,000 credits | Agency |
| Growth | $495/mo | 25,000 credits | Agency |
| Scale | $795/mo | 65,000 credits | Agency |
Three details worth calling out. First, every paid plan includes unlimited seats, which removes the per-seat tax that quietly inflates most SaaS bills as teams grow. Second, annual billing takes 15 percent off across the board. Third, and this changed in late 2026: each plan now includes 3 AI models of your choice rather than the full engine list, and every additional model is a paid add-on at $30, $70, or $140 per model per month depending on your tier. Enterprise plans reach up to 12 models, adding Claude, GPT-5 Search, Grok, DeepSeek, Qwen, and Mistral to the pool. Price your real engine list, not the base sticker.
What Peec AI is good at
Multi-engine coverage you pick yourself. Base plans include 3 AI models of your choice from ChatGPT, Google AI Mode, AI Overviews, Copilot, Perplexity, and Gemini, with more available as paid add-ons and Enterprise reaching 12 models. That is a real change from the old all-engines-included deal, but it still beats the entry tiers of rivals that lock you to a single engine, and choosing your own 3 means the coverage maps to where your buyers actually are.
Citation-source data, not just mentions. This is the feature we would pay for on its own. Peec tracks the source domains behind the answers, so you can see exactly which sites the engines trusted when they built a response about your category. Here is why that is the whole game:
We pulled that stat from our own Peec source-domain reports. If your own site is only a single-digit share of what engines cite, then a tool that only counts brand mentions is measuring the scoreboard while ignoring the field. Peec's source reports tell you which third-party pages to go win, which is where an actual AEO program spends its time.
The agency credit model. Instead of buying a fixed plan per client, agency tiers pool credits across brands. A small client with 40 prompts and a large one with 200 draw from the same pool, which maps to how agency workloads actually distribute. Combined with unlimited seats and per-brand projects, it is the most agency-shaped pricing we have seen in this category.
Daily cadence and trendlines. Prompts run daily, so you get real trendlines rather than sporadic snapshots. When a content push or a digital PR placement lands, you can see visibility move within days, per engine, which turns reporting conversations from anecdotes into charts.
Where Peec AI falls short
We like this tool, but two constraints are real and you should plan around them.
Prompt limits force you to scope before you subscribe. Fifty prompts on Starter sounds like a lot until you enumerate every buyer question, comparison query, and competitor prompt you want covered. Most single brands can build a genuinely useful tracking set inside 50 to 150 prompts, but only if they curate. If you walk in wanting exhaustive coverage of every keyword-shaped question in the category, you will blow through tiers quickly. Do the prompt-scoping exercise first, then pick the plan.
Costs scale with prompt count. This is the flip side of the same design. Tracking is metered by prompts (or credits, on agency plans), so an ambitious multi-brand setup with deep prompt sets climbs toward the $495 to $795 range fast. That is still well under enterprise platform pricing, but it is not a set-and-forget $95 line item once your program matures. Budget for the tier your real prompt set needs, not the tier the landing page anchors you on.
Neither of these is unusual, and we have not hit reliability or data-quality problems worth flagging in daily use. But go in with a scoped prompt set and an honest budget, and you will not be surprised at renewal.
Who should use Peec AI (and who should not)
A strong fit:
- Agencies tracking multiple client brands. This is our own use case. Credit-based tiers, unlimited seats, and per-brand projects are built for it.
- In-house teams running a serious AEO program. If AI visibility is a reported metric in your org, Pro or Advanced gives you multi-engine trendlines and competitor benchmarks without an enterprise procurement cycle.
- Anyone who needs citation-source data. If your strategy includes earning third-party citations (and our data says it should), the source-domain reports are the map.
Probably not the fit:
- Solo founders just testing the waters. If you want to spend $30, not $95, to see whether AI engines mention you at all, start with the cheaper entry point in our Otterly.ai review and graduate later.
- Enterprises that need procurement-grade depth. If you have security reviews, custom integrations, and a six-figure tooling budget, the enterprise tiers of platforms like Profound are built for that motion, and they are where API access and SSO live. See the comparison below.
Peec AI vs the alternatives
The short version of the landscape: Otterly.ai is the budget entry point at $29/mo, Peec is the mid-market and agency sweet spot from $95/mo, and Profound is the enterprise standard, publishing $99/mo for ChatGPT-only tracking and $399/mo for three engines with custom Enterprise above. Peec's edge over Otterly is that you choose which 3 engines your plan covers plus the agency model; its edge over Profound is transparent self-serve pricing you can start on today, with 3 engines of your choice at $95 against Profound's ChatGPT-only $99 tier.
We keep the detailed matchups in their own pieces: the full Peec AI vs Profound comparison covers the agency-versus-enterprise decision, and the complete best AEO tools guide ranks every credible option, including Scrunch AI and Ahrefs Brand Radar, by budget and use case.
How we evaluate
This review is not based on a trial account and a screenshot session. AEO Labs runs its client AI-visibility tracking on Peec AI daily, across multiple brands in unrelated verticals (auto insurance, beauty, and cannabis retail among them). The proprietary citation data we publish, including the own-site citation share above, comes out of our live Peec projects. Our evaluation lens is simple: does the tool produce the data an AEO program actually needs to act on, at a price the program can sustain? Peec clears that bar, with the scoping caveats we flagged. The same lens powers our AI visibility audit, where we baseline a brand's citation share before recommending any tracking spend.
Watch: Peec AI in action
If you want to see the dashboard before signing up, this walkthrough covers the core workflow, from prompt setup to visibility and source reports.
Key takeaways
- Peec AI is an AEO tracker that runs your prompts daily across 3 AI models of your choice (from ChatGPT, Google AI Mode, AI Overviews, Copilot, Perplexity, and Gemini), reporting visibility, position, sentiment, and citation sources. Extra models are paid add-ons; Enterprise reaches 12, including Claude.
- 2026 pricing: brand plans at $95, $245, and $495/mo by prompt count; agency credit plans at $245 to $795/mo; unlimited seats on every paid plan and 15 percent off annual.
- The citation-source reports are the standout feature, because our tracking shows a brand's own site is only 2 to 6 percent of what AI engines cite.
- The honest constraints: prompt limits per tier mean you must scope your prompt set first, and costs scale with prompt count as your program grows.
- Verdict: the sweet spot for agencies and serious in-house programs. Budget buyers should start cheaper; enterprises needing API access, SSO, or nine-engine coverage should look at Profound's Enterprise tier.
Tracking is the scoreboard, not the game
Peec AI will tell you, precisely and daily, where you stand in AI search. It will not change where you stand. That takes answer-first content, structured data, and citations on the third-party pages the engines already trust, which is exactly what the source-domain reports point you toward.
If you want the baseline before you commit to any tool, an AI visibility audit from AEO Labs measures your citation share across engines and hands you the prioritized gap list. We will even tell you which Peec tier your prompt set actually needs, because we scope one for every client we onboard.