Citation and Digital PR Campaigns
Earn the third-party citations AI engines trust
When a model decides which brands to name, it leans on what credible outside sources say about you. We earn the mentions, links, and listicle placements that put you in the answer.
The problem
Answer engines rarely recommend a brand on the strength of its own website alone. They weigh what independent, credible sources say.
If the roundups, comparisons, and 'best of' lists in your category do not include you, the model has no reason to name you.
What we do
We identify the exact third-party pages the engines already pull from for your priority prompts.
We run digital PR and outreach to get you named in those roundups, comparisons, and listicles.
We strengthen the consistency and trust signals across your entity footprint so citations compound.
Deliverables
- A map of the third-party sources cited for your priority prompts
- Targeted digital PR and outreach campaign
- Placements in relevant roundups, comparisons, and best-of lists
- Entity consistency cleanup across key profiles and directories
- Reporting on new citations and their impact on your AI visibility
Frequently asked questions
Why do citations matter for AI search?
When an answer engine builds a shortlist of brands, it relies heavily on what credible third-party sources say. Earning mentions and links from the pages the engines already trust is one of the strongest ways to get cited in AI answers.
Is this the same as link building?
It overlaps, but the goal is different. Traditional link building chases domain authority for Google rankings. Citation building targets the specific third-party pages that AI engines retrieve and quote, so you get named inside the answer, not just ranked.
How fast will I see new citations?
Outreach and placements typically land over the first several weeks, and their effect on your AI visibility compounds as the engines re-index the sources that now mention you.
See where you stand in AI search
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