About AEO Labs

What we do

AEO Labs is an Answer Engine Optimization agency. We help growth-stage brands get retrieved, trusted, and cited by the AI answer engines that buyers now use to research and decide: ChatGPT, Perplexity, Gemini, and Google AI Overviews. Answer Engine Optimization is a distinct discipline from traditional SEO, and it is the only thing we do.

Why brands trust us

AI search is new, and most agencies bolt it on as an afterthought. We built our practice around it from the start. That focus shows up in the work: a repeatable methodology, tracking that measures real citation share rather than vanity metrics, and a track record of moving brands from invisible to recommended.

• Specialist focus. Answer Engine Optimization is our entire practice, not a side offering.
• A proven methodology. We combine our own framework and dashboards with best-in-class third-party tracking data, so decisions are grounded in how the engines actually behave.
• Measurable results. We report citation share against your competitors across the engines that matter, so you can see the work paying off.

Results we have delivered

Leadership

Our work is led by Aidan Shaw, who heads growth at AEO Labs and writes the playbooks in our resources library. The team pairs hands-on AI search operators with content and digital PR specialists, so strategy and execution stay under one roof.