The short answer
This list is for hotel owners, hotel management companies, vacation rental operators, tour and activity companies, OTAs and destination marketing organizations that want to be named when a traveler asks ChatGPT, Gemini, Perplexity or Google AI Overviews where to stay or what to book.
We run AEO Labs, and it is on this list, so read it as a list written by one of the agencies on it. We have put ourselves last. We have no hospitality or travel case study, and every other agency here either works only in travel and hospitality or publishes a travel AI result. Every fact about another agency comes from that agency's own website, checked on November 2, 2026. Where an agency does not publish something, we write "not published" and leave it there.
The answer depends on what kind of travel business you run:
- Independent hotels and resorts: O'Rourke Hospitality or Vizergy in the US, UP Hotel Agency in the UK, Becurious in the Netherlands.
- Hotel groups and management companies: O'Rourke Hospitality, which lists management companies first among the clients it serves, or Vizergy, which works from independents to multi-property brands. Chains with many locations should also read our list of the best AEO agencies for multi-location brands, and large chains our list of the best enterprise AEO agencies.
- Vacation rentals: O'Rourke Hospitality, the only agency here that names vacation rentals on its GEO page.
- Tour and activity operators and OTAs: Propellic, with Siege Media for large travel sites that need publisher relationships.
- DMOs and CVBs: Orange 142, which has the only named destination AI result here, or Noble Studios if you want brand, creative and AI search from one agency.
- You want off-site citation work alongside a hospitality agency, or a 30-day sprint first: AEO Labs.
For the wider field outside travel, see the main list of the best AEO agencies.
How we picked
We read the hotel and travel agency lists that rank for these searches, then added agencies with a hotel, travel or destination page about AI search. Every fact comes from each agency's own site, fetched in November 2026. We did not use third-party lists as a source for any agency fact, and we did not use the "from $X a month" figures some directories print, because we could not find them on the agencies' own sites.
We dropped agencies whose site had no AI search, GEO or AEO service, agencies whose service pages blocked us, and software vendors. We also capped general agencies at two, so that most of the list is hotel or travel specialists. That left eight plus us.
We compared six things for each agency:
- Who it serves. Independent hotels, management companies, vacation rentals, tour operators and OTAs, or DMOs. The agencies' own pages split these segments clearly, and the competing lists do not.
- Published price. None publishes a price for AI search work. Propellic publishes a paid media estimate, which we label as such.
- Contract terms. Only three agencies say anything about them.
- Named AI result. A client name with an AI metric, a booking result from GEO work, or nothing. We label each by what it measures.
- Off-site work. Reviews, listings, travel publishers and Reddit.
- Booking connections. Whether the AI work is tied to Google Hotel Ads, Tripadvisor, a booking engine or a CRS.
One reason we disclose our place up front: in our own study of 450 AI answers to best-agency questions, 1,504 of 3,192 web citations (47.1%) pointed to an agency's self-published list of agencies. The top result for "best geo agencies for hotels" is one of those. First Page Sage ranks itself first on it, and two of its six picks have no hospitality AI search page on their own sites.
The nine agencies at a glance
| Agency | Best for | Who it serves | Published price | Contract terms | Named AI result |
|---|---|---|---|---|---|
| Propellic | Tour operators, activity companies, OTAs | Travel only: tour and activity operators, hotels and resorts, DMOs, OTAs | None for AI work. Its calculator is for paid media only: $4,250/mo at default inputs, 12-month pricing | 90-day AI sprint, then monthly testing and reporting | Travel For Teens: +19.5% ChatGPT sessions |
| O'Rourke Hospitality | Independent hotels, management companies, vacation rentals | Hotels only: management companies, independents, boutique, luxury, vacation rentals | Not published | Not published | None with an AI metric. Vail Racquet Club GEO case reports bookings and revenue |
| Orange 142 | DMOs and CVBs | Multi-industry; travel and tourism listed first | Not published | Not published | Pigeon Forge (DMO): +136% AI mentions |
| Vizergy | Independent hotels that want one vendor for site, booking and AI | Hospitality only: hotels, resorts, restaurants, management groups | Not published; proposal after consultation | Not published | None (an SEO claim only) |
| Siege Media | Large travel sites that need digital PR | Multi-industry; travel is one of six fit industries on its GEO page | Not published | 6+ month horizon | AAA: 14.9K citations in AI Overviews |
| Noble Studios | DMOs that want brand, creative and AI search together | Travel and tourism first, plus other verticals | Not published; free AI readiness audit | Not published; a DMO client says it renews yearly | Unnamed client: +48% conversion rate from LLM traffic |
| UP Hotel Agency | UK hotels | Hotels and hospitality | Not published; customised quote | Not published | None published |
| Becurious | Dutch and European independents on its web platform | Hotels | Not published | Not published; sold as ongoing | None published |
| AEO Labs | Off-site citation work next to a hospitality agency; 30-day sprint | Growth-stage brands; no hospitality or travel client | Not published | 30-day sprint, then retainer or handover | None in hospitality or travel |
1. Propellic: best for tour operators, activity companies and OTAs
What it is. Propellic is a travel and tourism agency in Austin, Texas, founded and run by Brennen Bliss. Its site says travel digital marketing is the only thing it does, and it lists four segments: tour and activity operators, hotels and resorts, DMOs and online travel agencies. It describes a small, tight-knit team, and its about page names a link building team of 6. It says over 3,000,000 travelers discover its clients every month through search and paid media combined.
What it does. Its AI Optimization page sets out four steps. BUILD runs daily prompts across 50+ AI scenarios to track mentions, sentiment and citations. SIGNAL covers schema, micro-data and internal links. FEED handles AI crawler access. TEST tracks 1,000+ AI and organic queries. It names Google AI Overviews, ChatGPT, Gemini and Perplexity. Link building is fully managed, including guest post writing. It says its data shows AI inclusion correlates 73% with top-3 organic rankings.
Proof. The clearest travel AI case on this list. For Travel For Teens, a teen tour operator, Propellic did on-page content and structured data work to make the brand a citable source for models like ChatGPT. It reports a 19.5% rise in ChatGPT sessions and a 3,100% session spike on the booking page. The case gives no starting number, so ask for the baseline.
Pricing and terms. No price is published for AI optimization. The pricing page has a quote calculator for paid media, which shows $4,250 a month at its default inputs on standard 12-month pricing. That figure is for paid media, not for AI search. The AI engagement starts with a free strategy call and an AI opportunity report, then a 90-day sprint, then monthly testing and visibility reporting.
Limit. Propellic says it does not write content, apart from guest posts for link building, and it expects your developer to make code changes. It also says results can never be guaranteed. If you want an agency to write your destination guides and FAQ pages, budget for a writer or pick someone else.
2. O'Rourke Hospitality: best for independent hotels, management companies and vacation rentals
What it is. O'Rourke Hospitality is a hotel marketing agency in Newburyport, Massachusetts. Its about page says it was founded in 2001 with a single focus on hotels. It reports 125 hospitality brands served and a 95% client retention rate. Its GEO page describes it as "a Hospitality Marketing Agency First and a GEO Agency Second", and names who it serves: hotel management companies, independent hotels and resorts, boutique hotels, luxury hotels and vacation rentals.
What it does. The GEO process runs from an AI visibility audit to a GEO strategy, then implementation and ongoing optimization. The work covers topical authority, content gap analysis, structured data and schema, and an SEO foundation. The strategy includes citation building, and the page names third-party coverage, review patterns and directory listings as signals AI engines read. It names ChatGPT and Google's AI Mode.
Booking connections. O'Rourke runs Google Hotel Ads, ChatGPT ads and Performance Max alongside GEO, plus booking abandonment recovery. If you want one hotel agency handling AI visibility and the paid channels that turn it into bookings, that bundle is the reason to pick it.
Proof. Its GEO-labeled case is Vail Racquet Club Mountain Resort. The work was a Things to Do page expansion, a dedicated FAQ page, metadata, a technical audit, site speed and schema. The page reports a 70% increase in bookings, 130% more room nights, 137% more revenue, 55% more visits and a 6% higher conversion rate. These are booking and revenue numbers. The case reports no AI mentions, citations or AI referral sessions, so it does not show how much of the gain came from AI engines.
Pricing and terms. Not published. The about page says it has never sold pre-packaged marketing programs.
Limit. GEO is sold on top of SEO, not on its own; the page says GEO does not work without strong SEO underneath it. If you already have an SEO agency you are happy with and only want AI visibility work, ask whether O'Rourke will take that scope.
3. Orange 142: best for DMOs and CVBs
What it is. Orange 142 is a digital media agency in Austin, Texas, founded in 2013 and part of Direct Digital Holdings (Nasdaq: DRCT). Travel and tourism is the first of the primary industries on its about page, followed by healthcare, higher education, energy and financial services. It has a DMO and CVB page and a separate hospitality page for hotels and resorts, which is mostly media.
What it does. Its SEO and GEO program runs both in one framework, with an internal AI Council. The DMO page offers AI visibility and content readiness assessments and destination content optimization. It names Google's AI Overviews, ChatGPT, Gemini and Perplexity, and its FAQ says you do not need different content for each platform.
Proof. The only named destination AI result on this list. My Pigeon Forge, the Tennessee DMO and a long-term client, saw AI mentions of Pigeon Forge rise 136% after the team created audience content, FAQs and updated blogs on top of an existing SEO program. Its on-site "Ask Martha" AI agent averages 30 to 40 conversations a day.
Pricing and terms. Not published. It offers a free 30-minute consultation and says most results compound over several months.
Limit. Orange 142 is a general media agency (programmatic, CTV, paid social, and white-label services for other agencies), so AI search is one service among many. The Pigeon Forge number is AI mentions, not visits or bookings. Its GEO page does not describe off-site work for AI citations; the DMO page sells influencer, co-op and media as separate services.
4. Vizergy: best for independent hotels that want site, booking engine and AI search from one vendor
What it is. Vizergy is a hospitality-only marketing and technology company in Jacksonville, Florida. Its FAQ says it has worked only in hospitality for more than 20 years, for hotels, resorts, restaurants and management groups, from independent boutique hotels to large multi-property brands. It bundles its own CMS, the Vizergy Marketing System, and lists a booking engine and CRS in its navigation.
What it does. Its AI search optimization (AISO) service covers a technical foundation (schema, entity linking, crawl), content for AI discovery, local and entity management, authority building and AI visibility tracking. The AI authority audit includes entity development, knowledge graph work and AI citation analysis. It manages your listings across Google Business Profile, Yext and more, which matters for hotels because those listings feed the facts an engine repeats. It says it optimizes for ChatGPT, Google AI Overviews and Gemini, but works on the underlying signals rather than any single platform.
Proof. No AI result is published. The AI search page carries an SEO revenue claim: clients average $116 in revenue for every $1 invested in SEO.
Pricing and terms. Not published. Services are customized to the property, and a proposal follows a consultation.
Limit. AI search is one module of a website, CMS and booking stack built for independent hotels. If you want AI search work on a site you already own and plan to keep, ask how much of the offer works without the platform.
5. Siege Media: best for large travel sites that need digital PR and publisher relationships
What it is. Siege Media is a content and GEO agency headquartered in Austin with 50+ marketers in-house. It is a general agency; travel is one of six industries its GEO page names as a fit. It has a dedicated travel GEO page that opens on the problem most travel brands know well: "In an industry crowded by aggregators and online travel agencies (OTAs), visibility belongs to brands that earn it."
What it does. The off-site side is the strongest on this list. It describes decade-long relationships with travel bloggers, influencers and news outlets, recruits travel publishers and creators whose content already gets cited by LLMs into affiliate partnerships, and builds a disclosed, brand-forward presence on Reddit. Its technical leads average 7+ years on complex site architectures, which suits OTA-style sites with thousands of pages. It tracks LLM share of voice in your category prompts monthly.
Proof. For AAA, 14.9K citations in Google AI Overviews and $5.8 million in organic traffic value growth. Its other travel results are not AI metrics: a 380% year-over-year increase in conversions for Emergency Assistance Plus, and 110+ earned links for Airbnb, with 40+ pointing at location pages.
Pricing and terms. No price is published. Its GEO page asks for a 6+ month horizon and says citation share builds over 3 to 6 months.
Limit. There is no hotel page, and the travel proof is large brands. Siege says it is not a fit if you want gray-hat shortcuts or need results measured in weeks. A single independent hotel is unlikely to be the client it is built for.
6. Noble Studios: best for DMOs and destination brands that want brand, creative and AI search together
What it is. Noble Studios is a brand and performance marketing agency with its headquarters in Reno, Nevada, and offices in Las Vegas and Bristol, UK. Travel and tourism is the first of its verticals. Its travel page says the team has managed marketing programs for DMOs and run digital marketing and revenue management departments for hotels. Clients shown include Lake Tahoe Visitors Authority, Islands of Tahiti, Visit Reno Tahoe and Travel Nevada.
What it does. Its search page lists "AI Optimization (AEO/GEO)", and its AI services page sells AI search and discoverability: structured content, schema and authority signals to make your information citation-ready. Off-site, it works on credible mentions, backlinks and citation consistency, and talks about TikTok, Reddit and YouTube as places travelers research. It also sells AI readiness, governance and brand safety work, which some DMO boards will want. It names ChatGPT, Gemini and Google AI Overviews, and works with BrightEdge, Conductor and Semrush.
Proof. The search page reports a 48% higher conversion rate from LLM-driven traffic and a 26% improvement in visibility in non-traditional search results. No client is named for either figure, and the travel case studies on the vertical page are web, brand and paid media results.
Pricing and terms. Not published. It offers a free AI readiness audit with a report in 24 to 48 hours. On the travel page, Carol Chaplin, President and CEO of the Lake Tahoe Visitors Authority, says the authority has renewed its contract every year.
Limit. No travel client is named on an AI result. Ask Noble to show you one before you sign, and ask which client the 48% figure belongs to.
7. UP Hotel Agency: best for UK hotels that want a small hotel-only team
What it is. UP Hotel Agency describes itself as "a small but mighty hotel and hospitality digital agency" in Rugby, England. Its about page lists 22 named staff and an HSMAI Adrian Award among its awards.
What it does. The GEO scope is the most detailed hotel-specific one we found. It covers an AI crawler and crawlability audit, hotel schema and structured data, content restructuring, citation and authority building with review strategy (quality, recency and response), digital PR, conversational and voice search, and monitoring of where your hotel appears in AI answers and summaries. It names Google AI Overviews, ChatGPT and Gemini.
Proof. None published.
Pricing and terms. Not published. The page offers a customised quote.
Limit. No AI result yet. To its credit, UP is candid about the state of the field: it says AI visibility builds momentum over time, and that AI platforms do not yet provide full analytics, so part of its reporting leans on Search Console signals. If you need a hard AI number in your first quarterly report, agree what it will be before you start.
8. Becurious: best for Dutch and European independent hotels on its web platform
What it is. Becurious is a hotel web agency in Amsterdam, founded in 1999. Its team page lists 8 people and says it has worked on over 200 hotel websites. One team member is a named GEO and SEO specialist.
What it does. It builds AI-readable data and content into Becurious hotel websites and sends monthly GEO reports. It names ChatGPT, Perplexity and Google Gemini. It can also set up connectivity with Google Hotel Ads, Microsoft Hotel Ads and Tripadvisor, which ties AI visibility to the places a guest can book. Its blog tells hotels to keep their facts accurate on the outside sources AI models consult, such as review sites, guides and reference works.
Proof. None published.
Pricing and terms. Not published. It says GEO is an ongoing process, not a one-time setup.
Limit. GEO builds on its own hotel website platform; every Becurious hotel site already includes the SEO and structured data foundations. It suits a hotel that is on, or moving to, a Becurious site. One point in its favour: it says it deliberately does not add an llms.txt file yet, because major models do not use it. An agency that tells you what it will not do is easier to trust.
9. AEO Labs: best for off-site citation work next to a hospitality agency, or a 30-day sprint first
What we are. A small specialist agency. AEO and the SEO underneath it are all we do. We have no hospitality or travel case study. Our client work covers DTC and ecommerce, B2B SaaS, healthcare and multi-location services.
What we do. We start from the questions your guests ask AI, build a prompt set (most clients end up with 80 to 150 tracked prompts), and run it across ChatGPT, Perplexity, Gemini and Google AI Overviews, logging which sources each engine cites. Then we fix the site and go after the domains the engines already trust for your category: listicle placement, digital PR and Reddit. None of our service pages covers hotel websites, booking engines or Google Hotel Ads.
Closest proof. Rec Nation is a multi-state RV and boat storage operator, not a hotel, but the shape of the problem is close to a hotel group's: many locations, each with its own local questions. We built location and product pages programmatically from prompt research, with structured data per state page. It ranked in 23+ states in the first 60 days and has grown roughly 5x since 2024. Gemini named it "Best Specialized Multi-Location Operator" for "best RV storage in Texas", second of the named operators, in a logged-in US session on August 8, 2026, with a share link on the case study. Our clearest ChatGPT result is in another category: ChatGPT ranked Try Create number one for "what is the best creatine gummy" in a logged-out US session on August 9, 2026.
Pricing and terms. Not published. Every engagement starts with a 30-day sprint scoped to your brand, market and goals. It ends with a baseline, a plan and the first fixes shipped. From there the work continues as a retainer, or your own team takes the plan forward. The full offer is on our answer engine optimization page.
Where we are the wrong choice. If you run a hotel and want AI search tied to your booking engine, Hotel Ads or Tripadvisor connectivity, start with O'Rourke Hospitality, Vizergy or Becurious. If you are a tour operator or OTA and want a travel AI case study, Propellic and Siege Media have one. If you are a DMO, Orange 142 has the named destination result. Where we can help is the off-site half for a hotel group or travel brand, working alongside whichever hospitality agency runs the site, or a 30-day sprint that gives you a baseline before you sign a retainer with anyone.
What makes hotel and travel AEO different
Most of the agencies here look beyond your website. O'Rourke names review patterns and directory listings as signals, Vizergy manages Google Business Profile and Yext listings, UP builds review strategy into its GEO scope, and Becurious tells hotels to fix their facts on review sites and guides. An agency that only works on your website is working on part of the answer.
Booking connections decide whether visibility pays. Being named in an AI answer is one step; the traveler still has to book. Three agencies here tie the AI work to booking: Becurious sets up Google Hotel Ads, Microsoft Hotel Ads and Tripadvisor connectivity, O'Rourke runs Google Hotel Ads and ChatGPT ads, and Vizergy bundles a booking engine and CRS. If direct bookings are the goal, ask how the agency will connect the two.
Each segment has different proof. The three named AI results here are a DMO (Orange 142), a tour operator (Propellic) and a large travel brand (Siege Media). No agency publishes a named hotel with an AI metric. O'Rourke's Vail Racquet Club case is the closest, and it reports bookings and revenue. A hotel buyer should know that before reading any case study.
Measurement is still rough. UP Hotel Agency says AI platforms do not yet provide full analytics. Propellic measures ChatGPT sessions, Orange 142 measures AI mentions, Siege measures AI Overview citations and O'Rourke measures bookings. These are four different things, and a proposal should say which one you will get.
Others we looked at
- MMGY Global. A large travel marketing agency, but we found no AI search, GEO or AEO service page in its navigation.
- Miles Partnership. Writes about AI search for destinations, but its site returned an error on every page we tried, so we could not verify anything.
- Development Counsellors International (DCI). Its navigation lists "SEO & AI Search Visibility" and "Hospitality Marketing", but those service pages blocked our fetches. Worth asking about if you are a DMO.
- Milestone Inc. Sells GEO services for hospitality, but describes itself as a MarTech product and solution provider and sells GEO software alongside, so we treated it as a software vendor.
- Hooray Agency. A luxury hospitality creative agency. AEO appears as one line on its technology page, with no detail, result or price. A near miss for luxury properties.
- Mad Fish Digital. Lists hospitality, ski resorts and travel among its industries, but has no AI search or GEO service page.
What to ask before you sign
- Which traveler prompts will you track, and can I see the baseline? "Best boutique hotel in [town]", "where to stay near [attraction]", "best family tour in [region]". You want the list and where you stand on each before work starts.
- What does your AI result measure? Mentions, citations, ChatGPT sessions and bookings are different numbers. Ask which one the agency will report and what the starting figure is.
- Can I see a client like me? A DMO result does not prove the agency can get a single hotel named, and a tour operator result does not prove it can help a management company with 30 properties.
- What will you do off my site? Reviews, listings, travel publishers, guides and Reddit. If the answer is nothing, ask why.
- How does this connect to bookings? Ask about Google Hotel Ads, Tripadvisor, your booking engine and how AI referral traffic will be tracked.
- Who writes the content and who makes code changes? Propellic, for one, says it does not write content and leaves code changes to your developer.
- What are the terms? Of the other agencies, only Propellic and Siege Media publish terms, and Noble Studios shows a client quote about renewing yearly. Get the minimum term in writing.
The full checklist, with strong and weak answers, is in how to choose an AEO agency. Hotel groups with many properties will find overlap with the best AEO agencies for multi-location brands, and large chains with the best enterprise AEO agencies.
Where to start
Take 20 questions your guests would ask an AI assistant: where to stay in your town, the best hotel for a specific trip, things to do near your property, and your brand name with "reviews". Run them through ChatGPT, Gemini and Google this week. Write down who gets named, which sources are cited (OTAs, review sites, guides, your own site), and whether anything said about your property is wrong. That is the core of an AEO audit, and you can do it yourself.
If the engines cite review sites and listings you have neglected, start there. If you want the audit done with a competitor benchmark and a plan, that is our AI visibility audit, though for most single hotels a hospitality specialist above is the better long-term partner.