The short answer
This list is for insurance businesses that want to be named when buyers ask an AI assistant for advice: carriers, insurtechs, MGAs, independent agencies and brokerages, and captive agents. We run AEO Labs, and AEO Labs is on this list. We have no insurance case study, so we put ourselves last.
Every fact about another agency below comes from that agency's own website, checked on November 2, 2026. Where an agency does not publish something, we wrote "not published" and left it there. For the wider field, see our main list of the best AEO agencies.
Insurance is thin on proof. Across the agencies we kept, we found one named insurance client with an AI result, one unnamed insurer with AI numbers, and one agency that says on its own insurance page that nobody in insurance publishes a measured AI visibility number. Most of the choice comes down to your segment:
- Large carrier, worried about how AI describes the brand: Terakeet.
- Captive or single-location agent: Click Track.
- Independent agency past $300K in revenue that wants a published price: AEO Engine.
- Agency, broker or carrier that wants SEO, GEO and PR in one plan with a rate card: Percepture.
- Carrier, MGA or large independent brokerage that wants compliance-aware content: Croton Content.
- UK insurer, or a large multi-line site with in-house search staff: Varn.
- Insurtech selling to carriers: AuthorityTech.
- You want off-site citation work next to a specialist, or a 30-day sprint first: AEO Labs.
If you are a bank, lender or wealth firm rather than an insurer, our list of the best AEO agencies for fintech covers that ground. Large carriers that want a bigger bench should also read our list of the best enterprise AEO agencies.
How we picked
We started from the insurance agency lists that rank for these searches and the agencies they name, then searched for agencies with a page aimed at insurance buyers that sells AEO, GEO or AI search work. We did not use third-party lists as a source of facts. For each agency we read its insurance page, its AI search page, pricing, case studies and about page, all fetched in November 2026.
Five of the agencies we kept have an insurance AI search page: Croton Content, Varn, AEO Engine, AuthorityTech (insurtech only) and Percepture. Two are generalists with no insurance page whose insurance evidence is one case study each: Terakeet and Click Track. We kept those two because their case studies are the only insurance AI results we could find.
We looked at insurance-only marketing firms too. The ones we could read sell websites, listings or SEO packages, and none sells an AEO or GEO service on its own site.
We compared six things:
- Who it serves. Carrier, insurtech, MGA, independent agency or captive agent. The agencies' own pages split these segments even when the lists that rank for this search do not.
- Published price. Three of the seven other agencies publish one.
- Contract terms. A 90-day term, month to month, or pay per placement.
- Named AI result. An insurance client with an AI number, an unnamed one, or a result from another vertical.
- Compliance. What the agency says on its own insurance page about regulated claims.
- Off-site work. Digital PR, trade press, directories and community threads.
The off-site point matters because AI engines cite third-party pages heavily. In our own study of 450 AI answers to best-agency questions, 1,504 of 3,192 web citations (47.1%) pointed to an agency's self-published list of agencies. The lists that rank for "best AEO agencies for insurance companies" today mostly put their author first, and none we read names an insurance client with an AI result. That is part of why we wrote this one.
The eight agencies at a glance
| Agency | Best for | Who it serves | Published price | Contract terms | Named AI result |
|---|---|---|---|---|---|
| Terakeet | Large carriers, brand in AI answers | Large brands; case client a newer insurance entrant | Not published | Not published | Unnamed insurer: AI Overview mentions +152% in 6 months |
| Click Track | Captive and local agents | Local businesses, law firms; one captive agent | From $2,000, $3,500, $5,500/mo (AEO from $3,500) | 90-day minimum, then month to month, 30 days notice | The Root Agency (Allstate): ChatGPT #1 for one local prompt |
| AEO Engine | Independent agencies past $300K revenue | Independent agencies, commercial, life and health producers, specialty and program agencies | $1,597, $2,997/mo; Enterprise from $10,000/mo | 90-day initial term, billed monthly | None in insurance; law firm case offered instead |
| Percepture | SEO, GEO and PR in one plan | Agencies, brokers, carriers, multi-location groups | GEO from $3,500, $6,000, $8,500, $10k+/mo | Not published; proposes a 90-day plan | Not published for insurance |
| Croton Content | Carriers, MGAs, large brokerages | Carriers, MGAs, commercial and large independent brokers | Not published | Not published | Not published |
| Varn | UK and multi-line insurers | Insurance firms, brokers, advisors, enterprise insurers | Not published | Not published | Not published |
| AuthorityTech | Insurtechs selling to carriers | Insurtech vendors (claims, underwriting, partners) | No rate card; pay per placement in escrow | No retainer; pay when published | Not published for insurance |
| AEO Labs | Off-site work next to a specialist, or a sprint first | DTC, B2B SaaS, healthcare, multi-location services | Not published | 30-day sprint, then retainer | None in insurance |
1. Terakeet: best for large carriers worried about how AI describes the brand
What it is. Terakeet is a reputation management and GEO agency based in Syracuse, New York, with a remote workforce. Its about page says it has more than two decades in business, and Mac Cummings is CEO and co-founder. It has no insurance service page. Its insurance evidence is one case study.
The insurance result. The case study covers an insurer described only as "a newer entrant in the insurance space". Terakeet reports average monthly brand mentions in AI Overviews up 152% in six months, and conversions up 31% over 12 months, which it puts at an additional 20,000 conversions. It also says new insurance quotes from ChatGPT referral traffic increased, without a count, and that ChatGPT traffic converted at 3x the rate of traditional organic traffic.
Read the scope carefully. The insurer is not named. The AI visibility number covers Google AI Overviews only. The 31% conversion figure covers all conversions, not AI conversions. Even so, it is the only insurer-level set of AI numbers we found on any agency site.
How it works. Terakeet's GEO page says it "deploys patented technology and brand-owned content" to shape what AI engines cite, and names ChatGPT, Google AI Mode and Gemini. That is a reputation model built on assets the brand owns. It is not outreach PR. The page also lists AICPA SOC for Service Organizations, which a carrier's security review will want to see.
Pricing and terms. Not published.
Limit. No insurance page, no named insurer and no price. The model fits large brands with a reputation problem in AI answers more than a regional agency that wants to be recommended in its town.
2. Click Track Data & Marketing: best for captive and single-location agents
What it is. Click Track is a San Diego agency founded by David Esau, a former Google Partnerships and Technical Account Manager. Its listed industries are law firm categories, and it has no insurance page.
The insurance result. Its case study is The Root Agency, Steve Root's Allstate agency in Baton Rouge. When the work started the agency had only 3 pages indexed by Google. In a 60-day engagement it became ChatGPT's #1 recommendation for "best Allstate agent Baton Rouge", and the case study says Perplexity cites Steve Root among the top insurance agents in Baton Rouge. It reports 470 total sessions.
This is the only named insurance client with an AI result that we found on any agency site. Its scope is narrow: one captive agent, one city, and one main prompt that already includes the carrier's name. Click Track is candid about the edges. On a broader statewide ChatGPT answer it writes: "So this is not an exclusive recommendation, and we would not claim it as one."
How it works. Local schema (LocalBusiness, Person, FAQPage and Article) and answer-first content. The AEO service audits ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot, and the plans include a monthly AI visibility report covering ChatGPT, Perplexity and Gemini citations. It does not guarantee a ChatGPT mention: "Anyone selling a guarantee is selling a screenshot."
Pricing and terms. Plans start at $2,000 a month (Signal), $3,500 (Momentum) and $5,500 (Command). AEO is included from Momentum. All plans need a 90-day minimum and a signed agreement, then run month to month with 30 days notice.
Limit. One insurance case, from an agency built around law firms. Off-site work is not published as an AEO deliverable beyond local citations and Google Business Profile in the plans. It also says it is not a fit when "there is no site yet". A captive agent with a single office page on the carrier's site should ask what Click Track can do without its own site.
3. AEO Engine: best for independent agencies past $300K in revenue
What it is. AEO Engine is a managed AEO service with a platform alongside it, based in Manvel, Texas. Its about page says the company has roots back to 2018 (as FosterFBA) and was formalized as AEO Engine in January 2026. Vijay C. Jacob is founder and CEO. It describes its team as senior strategists, SEO specialists and 40+ AI agents, and says it has served 50+ brands.
Who it serves. Its insurance page is the most specific on this list about fit: "Agencies past $300K in revenue with a producer bench". It also names commercial lines, life and health producers, specialty and program agencies, and agencies trying to rely less on lead vendors.
How it works. AI share of voice is "scored separately for each line of business you write", measured against named local agencies, across ChatGPT, Google AI Overviews, Perplexity, Copilot and Gemini. Off-site work covers trade press, local business press and association coverage that names your agency, plus directory and listing accuracy. Its pricing page also lists Reddit and Quora seeding. It says it does not install chat or quoting widgets on your site.
Results. It has no insurance AI result and says so: "No agency, carrier or comparison site in insurance publishes a measured AI visibility number today." Its insurance page offers a law firm as the closest analogue. ASK4SAM (Silberstein & Miklos, P.C., a personal injury firm) ranked 2nd of 72 tracked firms 180 days later, with 12.7% AI share of voice. The page adds that prior results do not guarantee a similar outcome.
Pricing and terms. Growth is $1,597 a month and Scale is $2,997 a month, both starting with a 90-day initial term billed monthly. Enterprise starts at $10,000 a month and is agreed on a call. That is the lowest published entry price on this list.
A question to ask. AEO Engine's insurance page says it is built for independent agencies and for life, health and commercial producers. Its pricing page lists "gambling, adult, or heavily regulated sectors" among the businesses it is not for. Both statements are on its own site. Ask it how they apply to your lines before you sign.
Limit. No insurance AI result, a young company under its current name, and a 90-day initial term.
4. Percepture: best for SEO, GEO and PR in one plan with a published rate card
What it is. Percepture is a New York agency founded in 2004. It is NMSDC certified, has a team in 8 countries, and says clients work only with experts who have at least 10 years of experience. Its insurance page says it helps "insurance agencies, brokers, and carriers rank higher in Google, Google Maps, and AI search results". It also works in healthcare, life sciences, telecom, travel and private equity.
How it works. It calls its insurance method the "Insurance Search Trust Engine". The technical side includes AI crawler access, with OAI-SearchBot named for ChatGPT visibility, and the engines it names are Google AI Overviews, ChatGPT, Perplexity and Gemini. The part most relevant to insurance is its plan for slow approvals: it uses "digital PR, media relations, and relevant backlinks to build authority when compliance approvals slow down content velocity."
Results. Not published for insurance. Its insurance proof is a TravelInsurance.com PR testimonial. Its published GEO result is for its own site, a 282% increase in daily search visibility in 14 days, not a client.
Pricing and terms. The clearest rate card here. AI search (GEO) packages start at $3,500 a month (Launch), $6,000 (Growth), $8,500 (Authority) and $10k+ (Enterprise). AI link and mention building adds from $1,000 a month, and digital PR starts at $4,500 a month. Its insurance page puts full-service SEO, GEO and PR from $5,000 a month and says plainly that it is "not a $199/month SEO package". Terms are not published. It proposes a 90-day plan after a gap analysis.
Limit. No insurance AI result. A small local agency looking for a cheap package is outside its stated range.
5. Croton Content: best for carriers, MGAs and large brokerages that want compliance-aware content
What it is. Croton Content is a financial services content agency. Its AEO page is titled "Financial AEO agency", and its insurance page sells AEO and GEO alongside content. It was founded in 2022 and started as a YouTube SEO shop.
Who it serves. "We work with insurance carriers, Managing General Agents (MGAs), and large independent brokerages." Of the eight agencies here, it is the only one that names MGAs. Its insurance page also says generalist copywriters cannot write well about cyber liability or directors and officers (D&O) coverage, which tells you it expects commercial lines work.
How it works. It covers ChatGPT, Perplexity, Claude and Google AI Overviews, with LLM visibility monitoring. It ties ROI to qualified quote requests, consultation bookings and new policy binds, which is closer to how an insurer measures sales than a citation count. Research inputs include Reddit scraping, forum analysis and customer interviews. It does not state a digital PR or listicle placement offer.
Compliance. Its insurance page talks about "respecting state insurance regulations and FTC endorsement guidelines". That is more specific than most pages here.
Pricing and terms. Not published. It says organic lead flow typically takes 6 to 12 months to become meaningful.
Limit. Young, with video-first roots. The case studies on its insurance page are YouTube, fintech SEO and proptech SEO, none of them insurance and none of them AI. No price. If you also run banking or wealth products, our fintech list covers specialists with financial services AI results.
6. Varn: best for UK insurers and large multi-line sites
What it is. Varn is a UK SEO, GEO and data analytics agency with offices in London (Fox Court, Gray's Inn Road) and near Bath (The Old Brewery, Bradford on Avon). Tom Vaughton is CEO. It cites 15+ years of search experience and is a Google Premier Partner. Its other clients range from ecommerce and SME businesses to publishing, healthcare and pharma.
Who it serves. "Insurance firms, brokers, and advisors", from complex brokers to enterprise insurance providers. It talks about multi-line insurance sites, which is the carrier problem: one domain with car, home, pet and life products, each with its own buyers and questions.
How it works. It targets Google AI Overviews, ChatGPT, Claude and Gemini, with "compliance-conscious technical foundations and digital PR campaigns". It also offers bespoke SEO and GEO training for in-house teams and works on readiness for WebMCP, which it calls the emerging technical standard for agentic search. That suits an insurer with its own search team.
Pricing and terms. Not published.
Limit. UK based, with no price, no terms, and no insurance case or AI number on its own pages. Its results page shows Google visibility, analytics and PR results, none of them insurance.
7. AuthorityTech: best for insurtechs selling to carriers
What it is. AuthorityTech is an Austin, Texas earned media agency founded in 2018. It says it has 200+ clients, including 20+ unicorns, and access to a network of 1,673+ publications. It calls its AI search work "Machine Relations".
Who it serves. Insurtech vendors, not carriers marketing to consumers. Its insurtech page is written for a "claims platform, underwriting tool, or insurtech partner" trying to get cited in the AI answers that carrier procurement teams now read. It names ChatGPT, Perplexity, Gemini, Claude and AI Overviews.
Pricing and terms. No published rate card. The model is the draw: no retainer, payment held in escrow until a placement goes live, and "If we can't deliver on a placement, you don't pay."
Results. Not published for insurance. Its results page lists press placements for 34 clients, and none is an insurer or insurtech.
Limit. PR only. There is no on-site content or technical work, so you would need someone else for your own pages. Its insurtech page leans on third-party statistics and shows no insurance client.
8. AEO Labs: best for off-site citation work next to a specialist, or a 30-day sprint first
What we are. A small specialist agency. AEO and the SEO underneath it are all we do. We have no insurance case study. Our client work covers DTC and ecommerce, B2B SaaS, healthcare and multi-location services, and every agency above us has an insurance page or an insurance result on its own site.
What we do. Our answer engine optimization work starts from the questions your buyers ask AI. We baseline them across ChatGPT, Perplexity, Gemini and Google AI Overviews and log which sources each engine cites. Then we fix the pages engines quote and put most of the effort off your site: listicle placement, digital PR and contributed expert content on domains the engines already trust. Our Reddit service page says it is a poor fit for some regulated categories, and insurance may be one; we would tell you on the first call.
Closest proof. None of it is insurance. Rec Nation is a multi-state service business, which is the nearest shape to a multi-office brokerage: 23+ states ranked inside the first 60 days, and Gemini ranked it second of the named operators for "best RV storage in Texas" in a logged-in capture on August 8, 2026. InCorp is business formation and compliance, regulated but not insurance; its non-branded organic traffic grew from about 2K to 22K in a year, which is a Google result, not an AI one. Our clearest AI result is Try Create, ChatGPT's number one for "what is the best creatine gummy" in a logged-out US session on August 9, 2026.
Compliance. We have not run an insurance programme, so there is no insurance compliance step on our service page. If you hire us, write compliance approval of every page and pitch into the contract and give us your approved-claims list first.
Pricing and terms. Not published. Every engagement starts with a 30-day sprint scoped to your brand, market and goals. It ends with a baseline, a plan and the first fixes shipped. From there the work continues as a retainer, or your own team takes the plan forward.
Where we are the wrong choice. If you need an agency that has already moved an insurance brand in AI answers, Terakeet and Click Track have published that and we have not. A captive agent should start with Click Track, a large carrier with Terakeet, and an insurtech with AuthorityTech. If you want compliance-aware insurance content written by people who already write about D&O and cyber liability, Croton Content says it does that. We fit an insurance business that wants the off-site half (the roundups, trade press and comparison pages engines cite) run next to whichever specialist handles the site, or a 30-day sprint that gives you a baseline before you sign a longer retainer with anyone.
What makes insurance AEO different
Segments ask different questions. A captive agent wants to win "best Allstate agent" in one city. An independent agency wants to win "best commercial insurance agent" by line of business, which is why AEO Engine scores share of voice per line. A carrier cares how AI describes the brand across product lines, which is Terakeet's angle and Varn's multi-line focus. An insurtech is chasing procurement prompts that a claims or underwriting buyer asks, which is AuthorityTech's whole pitch. An agency that has only worked one of these will not know the sources the others depend on.
Compliance sets the pace. Insurance claims about coverage, price and endorsements go through review. Percepture's answer is to run PR while content waits for approval. Croton's is to write within state insurance regulations and FTC endorsement guidelines from the start. Either way, if your compliance team reviews every piece from scratch, a monthly content quota will sit in a queue.
Proof is scarce. We found two insurance AI results across the eight agencies, and neither is broad. Click Track's covers one captive agent and one main prompt that includes the carrier's name. Terakeet's is unnamed and its visibility number is AI Overviews only. Treat any insurance AI claim you are shown in a pitch the same way: ask for the prompt, the engine, the date and the client name.
Exclusions matter. AEO Engine's pricing page excludes heavily regulated sectors while its insurance page sells to independent agencies. Click Track says it is not a fit without a site. Percepture says it is not a $199 package. Read what each agency turns away before the call.
Others we looked at
- First Page Sage: its insurance pages sell SEO and lead generation with no AI search mention. It publishes its own list of insurance GEO agencies that ranks itself first.
- Siege Media: its one insurance case (The Zebra) is links and organic traffic, not AI.
- Fuel Online: a generalist with no published insurance AI result we could use.
- Big Leap: has an insurance page, but AI search appears only as one FAQ answer.
- Ignite Visibility: its insurance page does not mention AI search, GEO or AEO.
- Amsive: its insurance page is audience data, direct mail and media; AEO is a separate generic service with no insurance AI result.
- BrightFire and Agency Revolution: insurance-only, but they sell websites, listings and software, not an AEO service.
- Wellows: an AI visibility software platform, not an agency.
- Neilson Marketing: its site would not load for us, so we could not check its offer.
What to ask before you sign
- Which segment have you worked with? Carrier, MGA, independent agency, captive agent or insurtech. Ask for a client in yours, and accept "none" as an honest answer.
- Can I see an insurance AI result with the prompt, engine, date and client named? Click Track's case is the standard to compare against. If the result is unnamed, ask why.
- Which prompts will you track, by line of business and by state? Auto, home, commercial and life buyers ask different questions, and state rules change the answers.
- Who approves claims before publishing? Get the review step, and who owns it, written into the contract.
- Do you exclude regulated sectors? Ask AEO Engine this directly, and ask the others too.
- How much of the work is off our site? Trade press, association coverage, directories and comparison pages are where engines look. An agency that only edits your own pages is working on part of the answer.
- What is the term, and what do we keep if we stop? The terms here run from no retainer (AuthorityTech) to 90-day minimums (AEO Engine, Click Track).
Our guide on how to choose an AEO agency covers these questions in more depth.
Where to start
Pick 20 prompts your buyers would ask, split by line of business and city or state, and run them through ChatGPT, Perplexity and Gemini this week. Write down who gets named and which sources each answer cites. If you are missing, the cause is usually one of a few things: you are absent from the third-party sources the engine cites, the engine is unsure who you are, your pages are hard to quote, or AI crawlers are blocked. An AEO audit tells you which, and it gives you a baseline to hold any agency on this list to.