iSleep
Headline result
$13.5k
AI-attributed sales in 30 days
The Challenge
What iSleep was up against.
iSleep had a strong product line but most of their growth was paid social and Google Shopping. Buyers researching sleep solutions were increasingly asking AI for recommendations, and iSleep was not surfacing in any of those answers.
The category is dominated by legacy brands and venture-backed competitors with massive content libraries. AI engines defaulted to those brands when buyers asked for sleep tools.
The Approach
How we attacked it.
We ran a focused IMPACT Sprint over 30 days, tightly scoped to drive the first attributed AI sales as fast as possible.
- Buyer prompt mapping across ChatGPT, Perplexity, and Gemini
- On-page entity reinforcement and schema rollout for product pages
- Comparison and review-style content optimised for LLM retrieval
- Targeted citations on sleep and wellness publications
- Closed-loop attribution to track AI-sourced revenue
Results
What changed.
$13.5k
AI-attributed sales
30 days
Time to first attributed revenue
4 / 4
AI engines surfaced on
Sprint
Engagement length
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