Lux Unfiltered
Headline result
#1 in ChatGPT
best tanning face drops
The Challenge
What Lux Unfiltered was up against.
Lux Unfiltered was scaling fast on paid and influencer, but the AI search layer was a missed channel. Their hero product (tanning face drops) was being researched constantly in ChatGPT, and the brand was being skipped in favour of legacy beauty incumbents.
The beauty category is editorial-heavy and brand-loyalty driven. Earning AI citations means appearing in the publications and review surfaces LLMs trust for clean beauty recommendations.
The Approach
How we attacked it.
We moved Lux Unfiltered into an ongoing retainer focused on systematically winning every AI prompt their buyers ask, product by product.
- Per-product prompt set built across the full Lux catalogue
- Weekly AI rank tracking across ChatGPT, Perplexity, and Gemini
- Editorial citation placements on clean beauty publications
- Schema and entity reinforcement around each hero product
- Reddit and review-platform presence engineered around each product line
Results
What changed.
#1
ChatGPT — best tanning face drops
10+
Products ranking in AI search
Retainer
Engagement type
All 4
AI engines covered
ChatGPT #1 ranking screenshot — drop the real screenshot at /public/case-studies/lux-unfiltered-chatgpt.jpg and reference it via the src field
Want results like this for your brand?
Book a Snapshot call. We will show you exactly where you stand in AI search and what it would take to move.
Book a Snapshot Call