Lux Unfiltered
Visit Lux Unfiltered ↗Headline result
Gemini pick
best dye-free tanning face drops
The Challenge
What Lux Unfiltered was up against.
Lux Unfiltered was scaling fast on paid and influencer while the organic and AI layer sat broken underneath. The site needed a full revamp: product pages built wrong, missing alt tags, no FAQ coverage, and pages targeting terms their buyers were not actually searching.
Beauty is an editorial category. Engines answer questions about tanning drops out of publications, roundups and review surfaces, not out of brand sites. Winning it means being in the places that get quoted, which is a different job from ranking.
The Approach
How we attacked it.
Thirteen months and counting. A full site revamp first, then a sustained push on topical authority and on the third-party surfaces that beauty answers are actually built from.
- Full site revamp: product page structure, image alt tags, and FAQ coverage on every page
- Correct H1 and target term set per product, replacing terms buyers were not searching
- Sustained blog programme to build topical authority across the category
- Off-page citation building and a review strategy across the surfaces engines read
- Listicle placement work, so the brand appears in the roundups that answers get assembled from
- A Stacker feature, "The Love Island glow is officially the beauty trend of the summer", syndicated out to news outlets nationwide and pointing back at the hero product
Results
What changed.
#1
Gemini: best dye-free pick
26 → 10
Avg position, non-branded
13 mo+
Ongoing engagement
Stacker
Feature syndicated nationally
Measured in Lux Unfiltered's Search Console with brand terms excluded, comparing April to July 2025 against April to August 2026. Average position across non-branded queries moved from 25.8 to 9.7, and the brand now sits at 3.2 for "non toxic self tanner". Non-branded impressions fell over the same period, so this is a change in position rather than in volume.
Where the answers come from
AI answers are assembled from third-party sources. These are the ones we earned for Lux Unfiltered, and they are the reason the answers below read the way they do.
See it yourself
Named in 1 engineThese are real AI answers naming Lux Unfiltered. The exact prompt is shown above each one so you can run it yourself, and where the engine allows it you can open the original answer at the source.
View full answerOpen the full-size screenshot“The Lux Unfiltered Sunstruck Self Tanning Face Drops feature a clear, colorless formula that won't stain clothing or clog pores while providing a golden finish.”
Prompt
best tanning face drops
8 August 2026 · Logged-in session · United States
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