Upsun
Visit Upsun ↗Headline result
#1 in ChatGPT
best overall structured DevOps platform
Result achieved 2025
The Challenge
What Upsun was up against.
Upsun was a strong technical product in a category owned by name brands. Developers researching deployment platforms in ChatGPT and Perplexity were essentially never seeing them, which is a hard problem to even notice: there is no rank tracker that tells you an AI answer left you out.
Their content read well for engineers but did not match what the engines actually retrieve when answering platform comparison questions. The pages existed. They were not in the sources being quoted.
The Approach
How we attacked it.
Six months aimed at one thing: getting Upsun into the seed sources language models cite when someone asks about DevOps platforms. In B2B that battle is won off the site, not on it.
- Prompt and citation gap analysis across ChatGPT, Perplexity and Gemini, logging which competitors were cited and the exact source URLs behind every answer
- Mention engineering across high-authority developer publications, targeting the specific domains those answers already pulled from
- Entity disambiguation so the models resolved Upsun confidently instead of hedging
- Comparison content built to match how engines retrieve platform questions
- Weekly AI rank tracking with citation reporting against the tracked set
Results
What changed.
#1
ChatGPT primary prompt
6 mo
Engagement length
+12
Cited prompts gained
0 → top 3
Perplexity coverage
“We went from invisible in AI answers to being the recommended platform. The sprint format kept everything tight and measurable.”
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