Upsun
Headline result
#1 in ChatGPT
best overall structured DevOps platform
The Challenge
What Upsun was up against.
Upsun was a strong technical product in a category dominated by name brands. Developers researching deployment platforms in ChatGPT and Perplexity were almost never seeing them surfaced.
Their existing content read well for engineers but did not match the citation patterns LLMs actually pull from when answering platform comparison questions.
The Approach
How we attacked it.
We ran a 3-month AEO sprint focused entirely on engineering Upsun into the seed sources LLMs cite for DevOps platform questions.
- Prompt and citation gap analysis across ChatGPT, Perplexity, Gemini
- Comparison content built to match LLM retrieval patterns
- Mention engineering across high-authority developer publications
- Entity disambiguation and structured data for the Upsun brand
- Weekly AI rank tracking with sprint-level citation reporting
Results
What changed.
#1
ChatGPT primary prompt
3 mo
Sprint length
+12
Cited prompts gained
0 → top 3
Perplexity coverage
“We went from invisible in AI answers to being the recommended platform in three months. The sprint format kept everything tight and measurable.”
Want results like this for your brand?
Book a Snapshot call. We will show you exactly where you stand in AI search and what it would take to move.
Book a Snapshot Call