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Business Formation & ComplianceOngoing Retainer1 year+, still running

InCorp

Visit InCorp ↗

Headline result

2K → 22K

non-branded organic traffic

The Challenge

What InCorp was up against.

InCorp has been filing for businesses since 1998 and serves hundreds of thousands of them, but that history was not converting into non-branded search. People already looking for InCorp found InCorp. Everyone else found the competition.

Registered agent and entity formation is one of the most aggressively contested categories in search. LegalZoom, Northwest Registered Agent, ZenBusiness and Bizee spend heavily and hold the comparison terms, and the buyer intent sits in state-level queries that a national page cannot answer well.

The Approach

How we attacked it.

We treated the site as an architecture problem before a content problem. A large catalogue of services multiplied across fifty states only works if the linking structure tells search engines which page answers which question.

  • Full internal link audit across a 300+ page site, rebuilt into a hub-and-spoke architecture
  • State-level service pages built for registered agent, LLC and S-Corp intent across all 50 states
  • Content briefs built from real keyword, LSI and SERP data rather than assumptions
  • Service pages consolidated so state pages link up into a single authoritative hub per service
  • Non-branded traffic tracked separately from brand terms, so growth could not be flattered by brand search

Results

What changed.

22K

Non-branded organic traffic

~10x

Growth in 12 months

1 yr+

Engagement, still running

300+

Pages in the architecture

Ahrefs showing InCorp non-branded organic traffic rising to over 22,000, with the brand filter switched off

The lower panel is the one that matters. “Your brand (Incorp)” is unticked, so every visit counted here came from someone who was not searching for InCorp by name. The line sits flat near 2K for three years, then climbs past 22K.

Ahrefs, 9 August 2026, brand terms excluded

Where the answers come from

AI answers are assembled from third-party sources. These are the ones we earned for InCorp, and they are the reason the answers below read the way they do.

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