Enter.Health
Visit Enter.Health ↗Headline result
28x
impressions on their fastest-growing content page
The Challenge
What Enter.Health was up against.
Enter.Health sells revenue cycle management into healthcare, a category where the money terms are few, expensive and well defended. Revenue cycle management, RCM software, and increasingly the AI variants of each. There is no long tail to hide in.
They had the product and not the visibility. Incumbents held the head terms, and the site was not built to win the featured snippets and AI Overviews that now sit above the classic results for exactly those queries.
The Approach
How we attacked it.
An eight month build across 2025 and 2026, aimed squarely at the high-value money terms rather than the easy volume around them. The bet was that a smaller number of expensive terms, won properly, would be worth more than broad traffic.
- Went straight at the head money terms: revenue cycle management, RCM software, and the AI variants of both
- Content programme built around those terms and the questions that surround them
- Placements and contributed articles across healthcare publications
- Partnerships across adjacent industry surfaces, to build citable third-party presence
- Pages structured for snippet and AI Overview capture, not just blue-link position
Results
What changed.
28x
Impressions, top content page
31 → 15
Average position, whole domain
8.6x
Impressions, billing automation page
8 mo
Build length
Measured in Enter.Health's own Search Console, comparing April 2025 against January 2026. Page growth is impressions on /what-is-ipa-in-medical-billing (739 to 20,984) and /medical-billing-automation (1,274 to 10,955). Average position is across every query the domain ranks for, not a hand-picked set.
“AEO Labs gave us the playbook and the execution to own our category in search. The compounding from the sprint is still showing up months later.”
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