OpenSea
Headline result
5% → 27%
citation share
The Challenge
What OpenSea was up against.
OpenSea is a category leader by usage, but the AI engines were not reflecting that. Across tracked NFT and Web3 prompts, OpenSea was being cited in only about 5 percent of relevant answers.
Competitor-friendly comparison content and outdated third-party listings were skewing what the LLMs surfaced.
The Approach
How we attacked it.
We moved into an ongoing retainer focused on systematically rebuilding OpenSea's citation share across the prompts that drive marketplace research.
- Tracked prompt set built across NFT, Web3, and crypto verticals
- Citation share monitoring across ChatGPT, Perplexity, Gemini
- Targeted content placement on the sources LLMs trust for the category
- Structured data and entity reinforcement around the OpenSea brand
- Monthly citation share reporting with prompt-level breakdowns
Results
What changed.
27%
Citation share
5x
Growth multiplier
6 mo
Time to result
100+
Tracked prompts
“AEO Labs gave us a real instrument for the AI search layer. We can finally see what we are gaining or losing every week, by prompt.”
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