OpenSea
Visit OpenSea ↗Headline result
5% → 27%
citation share
The Challenge
What OpenSea was up against.
OpenSea rebuilt its entire site as an application. The product experience improved and the crawlability collapsed. The pages that search engines and AI models needed to read were being rendered client side, so from a crawler's point of view the category leader had almost nothing readable on it.
That is a bad position anywhere and a fatal one in AI search, because engines answer marketplace questions from sources they can actually retrieve and quote. OpenSea's own site had stopped being one of them. Across tracked NFT and Web3 prompts it was cited in roughly 5 percent of relevant answers, nowhere near its real standing in the category.
The Approach
How we attacked it.
We had been working with OpenSea for three years when the AEO work started in early 2026, which meant we could skip discovery and go straight at the problem. The first job was not content. It was making the site legible to machines again, then rebuilding the third-party presence the engines actually cite.
- Rebuilt crawlability after the move to an application architecture, so pages could be read and quoted again
- Tracked prompt set across NFT, Web3 and crypto, baselined per engine with the exact source URLs behind each answer
- Content fixes and rewrites on the pages that answer marketplace research questions
- Citation work on the third-party sources engines lean on for the category, including getting OpenSea named in a Forbes article
- Weekly citation share reporting with prompt-level movement
Results
What changed.
27%
Citation share
5x
Growth multiplier
7 mo
AEO engagement
100+
Tracked prompts
Citation share was measured in Profound across a tracked set of 100+ prompts, comparing how often OpenSea appeared in AI answers at the start of the engagement against the end. The Gemini result below is independently checkable: open the link and run the prompt yourself.
See it yourself
Named in 1 engineThese are real AI answers naming OpenSea. The exact prompt is shown above each one so you can run it yourself, and where the engine allows it you can open the original answer at the source.
View full answerOpen the full-size screenshot“Best Overall & Best for Beginners: OpenSea. OpenSea remains the most accessible, feature-packed, multi-chain platform.”
Prompt
best NFT marketplace
9 August 2026 · Logged-in session · United States
Open the original Gemini answer“AEO Labs gave us a real instrument for the AI search layer. We can finally see what we are gaining or losing every week, by prompt.”
Want results like this for your brand?
Book a Snapshot call. We will show you exactly where you stand in AI search and what it would take to move.
Book a Snapshot Call